Polycab India
The Business Sales Manager Polycab Bhopal position is an experienced B2B sales opportunity with Polycab India Ltd. The position is based in Bhopal, Madhya Pradesh, and is part of the Sales department.
The Business Sales Manager will be responsible for driving B2B sales growth in the wire and cable segment, developing new business opportunities, managing key accounts, expanding the dealer network and strengthening relationships with industrial and institutional customers.
A major objective of the role is to increase the present market share from 3% to 10% over two years. The position has a broad market focus covering government departments such as CPWD and PWD, contractors, dealers, builders and industrial customers.
According to the employer’s career listing, the vacancy was updated on 24 August 2026 and carries Job ID: JOB_5262.
Business Sales Manager Polycab Bhopal – Job Summary
| Particular | Details |
|---|---|
| Company | Polycab India Ltd |
| Job Title | Business Sales Manager |
| Job ID / Reference Number | JOB_5262 |
| Department | Sales |
| Location | Bhopal, Madhya Pradesh, India |
| Employee Type | STAFF |
| Experience | 6–10 years |
| Qualification | Bachelor’s degree in Engineering, Business Administration, Marketing or related field |
| Preferred Qualification | MBA |
| Industry Experience | Electrical, wire & cable, or industrial products |
| Reporting To | Area Business Manager |
| Reporting Department | Sales |
| Job Listing Updated | 24 August 2026 |
| Opening Date | Not specified on the employer career page |
| Closing Date | Not specified on the employer career page |
| Application Status | Currently live |
About Polycab India Ltd
Polycab India Limited is a major Indian manufacturer of wires and cables and also operates in the fast-moving electrical goods segment. The company’s business covers electrical solutions for residential, commercial, industrial and infrastructure applications.
Polycab describes itself as India’s No. 1 Wires and Cables Company and highlights its strong presence across the cables and wires, FMEG and EPC businesses. Its cables and wires business serves retail, industrial and institutional customers across important sectors.
The company’s current business strategy includes expanding its domestic footprint and benefiting from infrastructure, power, real estate and other growth opportunities. Its 2025–26 annual report also highlights its strong position in the organised wires and cables market.
Business Sales Manager Role
The Business Sales Manager will lead territory-level B2B sales initiatives for wire and cable products. The role combines sales target achievement, customer acquisition, dealer development, key-account management, market intelligence and collection management.
The position is particularly relevant for professionals who understand the electrical products market and have experience dealing with institutional, industrial or project customers.
The role also involves increasing market penetration in Bhopal and the assigned territory through strategic sales planning and execution.
Job Responsibilities
Business Sales Manager Sales Responsibilities
The selected candidate will be expected to:
- Achieve primary and secondary sales targets in the assigned territory.
- Drive B2B sales growth in the wire and cable segment.
- Identify and onboard new customers and dealers.
- Achieve value-wise billing targets from new accounts in the assigned vertical.
- Expand the dealer network according to territory potential.
- Conduct potential mapping and develop extraction plans.
- Drive individual product performance across key product categories.
- Ensure timely collection of outstanding dues from customers and dealers.
- Maintain proper customer coverage and service levels across the region.
Key Account and Market Development
The Business Sales Manager will also:
- Work closely with identified key accounts to build brand preference.
- Maintain strong relationships with high-potential clients.
- Focus on government departments including CPWD and PWD.
- Develop business among contractors, builders, dealers and industrial customers.
- Conduct in-house seminars and product presentations.
- Organise promotional events at regular intervals.
- Provide regular information about competitor activities and market trends.
- Share market insights with internal teams for strategic planning.
CRM and Sales Management
The role requires 100% adherence to CRM protocols for tracking leads, opportunities and orders.
The candidate will also be responsible for planning and executing sales strategies, developing customer-specific sales plans within defined limits and recommending changes to the sales approach based on competitor and market analysis.
Requirements for Business Sales Manager Polycab
Education Requirement
Candidates should preferably have a Bachelor’s degree in Engineering, Business Administration, Marketing or a related field.
An MBA is preferred by the employer.
An engineering qualification may be particularly relevant for candidates selling technically specified electrical, wire and cable or industrial products.
Experience Requirement
Candidates should have 6–10 years of B2B sales experience.
Relevant experience should preferably be in one or more of the following areas:
- Electrical products
- Wires and cables
- Industrial products
- B2B sales
- Institutional sales
- Industrial sales
- Dealer and channel sales
Candidates with established relationships across government departments, contractors, builders, industrial customers and dealers may find the role particularly relevant.
Skill Requirement
The employer specifically seeks candidates with:
- Strong understanding of wire and cable products, specifications and applications.
- Proficiency in CRM tools.
- Good knowledge of MS Office Suite.
- Excellent interpersonal skills.
- Strong presentation skills.
- Ability to develop customer relationships.
- Market and competitor analysis capability.
- Adaptability to changing market conditions.
- Strong sales planning and execution skills.
Important Dates
| Event | Date / Status |
|---|---|
| Opening Date | Not specified on employer career page |
| Listing Updated | 24 August 2026 |
| Closing Date | Not specified |
| Application Status | Currently live |
The employer’s career listing does not provide a specific opening date or closing date. Application is currently live, so eligible candidates are advised to apply early rather than waiting for a closing date.
Who Should Apply for Business Sales Manager Polycab Bhopal?
This opportunity may suit experienced sales professionals who have a strong understanding of the electrical and industrial products market.
You should consider applying if you have:
- 6–10 years of B2B sales experience.
- Experience in wires, cables, electrical products or industrial products.
- Experience managing industrial or institutional customers.
- Dealer/channel management experience.
- Experience working with contractors, builders or government-related accounts.
- Strong territory development and business acquisition skills.
- The ability to analyse competitors and identify new market opportunities.
- Good presentation and relationship-management skills.
Professionals currently working as Area Sales Managers, Business Development Managers, Key Account Managers or similar B2B sales professionals may find the position relevant, provided they meet the stated experience and sector requirements.
Preparation Guide for the Polycab Business Sales Manager Role
Candidates should prepare around both commercial sales capability and technical product understanding.
1. Understand Wire and Cable Products
Revise the major types of wires and cables, their specifications, applications and customer requirements. Be prepared to explain how products are selected for different industrial, infrastructure and construction applications.
2. Prepare for B2B Sales Questions
Expect questions around:
- Territory planning
- Sales target achievement
- New customer acquisition
- Key account management
- Dealer appointment
- Channel expansion
- Collection management
- Sales forecasting
- Competitor analysis
3. Understand Government and Institutional Sales
Because the role specifically mentions CPWD, PWD and contractors, candidates should understand how institutional and project-oriented sales differ from conventional retail sales.
4. Prepare Market Expansion Examples
The employer wants to increase market share from 3% to 10% in two years. Candidates should therefore be ready to explain how they would identify market potential, prioritise customers, develop channels and convert prospects.
5. Demonstrate Data-Driven Sales Management
Be prepared to discuss how you have used CRM systems, sales dashboards, market data and customer information to improve sales performance.
Salary Insight
The employer’s published job description does not disclose a salary range or CTC for the Business Sales Manager position.
Compensation for an experienced B2B sales position can depend on factors such as total experience, current compensation, industry background, territory responsibility, sales performance and the candidate’s qualifications.
Applicants should therefore confirm the compensation structure directly with Polycab during the recruitment process.
Frequently Asked Questions
What is the Business Sales Manager Polycab Bhopal job?
It is a B2B sales position with Polycab India Ltd in Bhopal, focused on increasing sales and market share in the wire and cable segment.
What is the location of the Polycab Business Sales Manager job?
The position is based in Bhopal, Madhya Pradesh, India.
What is the experience required?
The employer requires 6–10 years of B2B sales experience, preferably in electrical, wire and cable or industrial products.
What educational qualification is required?
A Bachelor’s degree in Engineering, Business Administration, Marketing or a related field is preferred. An MBA is also preferred.
What is the Job ID?
The employer has listed the reference as JOB_5262.
What segments will the Business Sales Manager handle?
The position focuses on government departments such as CPWD and PWD, contractors, dealers, builders and industrial customers.
Is the salary mentioned?
No. The employer’s published listing does not specify a salary or CTC.
What is the application deadline?
No closing date is provided on the employer career page. The application is currently live and candidates should apply early.
Where can I apply for the Polycab Business Sales Manager position?
Candidates should apply through the employer’s official career portal using the application link provided below.
How to Apply
Interested and eligible candidates should review the requirements and submit their application through the official Polycab career portal.
Official Application URL:
https://polycab.darwinbox.in/ms/candidatev2/main/careers/jobDetails/a6a8bdee9d1de1?from=all
Candidates should use the employer’s official application process and provide accurate information about their qualifications and professional experience.
Key Takeaway
The Business Sales Manager Polycab Bhopal opportunity is aimed at experienced B2B sales professionals with 6–10 years of experience, particularly those from the electrical, wire and cable or industrial products sectors.
The position offers responsibility for territory sales, key accounts, dealer expansion, government and institutional customers, market development and competitor analysis. The employer has also set an ambitious objective of increasing market share from 3% to 10% in two years.
Since no closing date has been published, the vacancy is currently live. Eligible candidates should apply early to avoid missing the opportunity.
Related Job Opportunities
Explore more opportunities on GrowInJob.com:
- IIFT Network Manager Recruitment 2026
https://growinjob.com/iift-network-manager-recruitment-2026/ - Lead – Offsite Audit & Continuous Control Monitoring | ABG | Mumbai
https://growinjob.com/job/lead-offsite-audit-continuous-control-monitoring-abg-mumbai/ - Head – Learning & Development | ABG | Mumbai
https://growinjob.com/job/head-learning-and-development-abg-mumbai/
Important Disclaimer
GrowInJob.com is an independent knowledge-sharing platform created for connecting talent to opportunity. We do not represent Polycab India Ltd or any other employer organization, and we do not charge any fee for accessing our articles or guidance.
Before applying, always read the complete job description and instructions on the employer’s official website and follow only the application process specified there. Please also review our detailed safety guidance here:
https://growinjob.com/home/disclaimer-fraud-alert/
It takes time and effort to study official career information and present it in summarized form for your benefit. If any error remains, we sincerely apologize and request that you inform us so it can be corrected.
For feedback, correction requests or suspected fraud alerts related to our content, please write to:
GrowInJob.com does not guarantee employment, interview selection or recruitment outcomes. Candidates should independently verify all job details before submitting an application or sharing personal information.
To apply for this job please visit polycab.darwinbox.in.
