Sun Pharmaceutical Industries Ltd
Company: Sun Pharmaceutical Industries Ltd
Location: Mumbai
Department: Consumer Healthcare
Job Role: Sales Development Manager
Posted On: 19 March 2026
Application Status: Application Live
🌟 About the Company
Sun Pharmaceutical Industries Ltd is one of the world’s leading pharmaceutical companies, known for delivering high-quality, affordable medicines globally. With a strong presence in generics, specialty, and consumer healthcare, Sun Pharma fosters a performance-driven culture where employees are empowered to grow, lead, and innovate.
📌 Job Overview
The Sales Development Manager will play a strategic and execution-focused role in strengthening sales capabilities, enhancing distribution networks, and driving business growth across assigned markets.
This is a high-impact leadership role involving field force productivity, distributor optimization, automation initiatives, and data-driven decision-making.
🎯 Key Responsibilities
-
Distributor & RTM (Route-to-Market) Development
- Strengthen distributor operations (inventory, claims, DMS, credit control)
- Manage onboarding, audits, and capability development
- Coordinate DB deployment and distributor optimization
- Drive SSD deployment and improve order generation systems
-
Execution Excellence
- Improve market coverage & SKU availability
- Drive SFA adoption and adherence to PJP (Permanent Journey Plan)
- Track SFE KPIs like productivity and sales metrics
- Establish strong review mechanisms (weekly/monthly)
-
Automation & Digital Transformation
- Identify and finalize vendors for DMS & SFA systems
- Prepare BRDs and lead implementation processes
- Conduct UAT testing and pilot programs
- Ensure smooth onboarding of distributors into automation systems
-
Indirect Field Force Management
- Plan and deploy third-party (3P) workforce
- Manage performance and execution of indirect teams
- Coordinate with sales managers for field efficiency
-
Channel Strategy Development
- Define distribution models (Pharma DB, OTC DB, Super Stockist)
- Identify white space opportunities
- Develop alternate channels for expansion
- Integrate nutrition business into CHC ecosystem
-
Sales Capability & Training
- Train frontline teams (SOs/ASMs) on:
- Product detailing
- Call productivity
- Distribution strategy
- Beat planning
- Conduct field coaching and joint working sessions
-
Business Insights & Performance Management
- Analyze:
- Secondary sales
- Coverage gaps
- ND/WD metrics
- OSA (On Shelf Availability)
- Enable data-driven decisions with actionable insights
-
Cross-functional Collaboration & Projects
- Lead strategic initiatives (launches, expansion, visibility programs)
- Work with Sales, Marketing, Finance, HR, and Distribution teams
🎓 Eligibility Criteria
- Education: Graduate / MBA
- Experience: 8–12 years
- Industry Preference: FMCG / OTC / Consumer Healthcare
💡 Why This Role Matters
This role directly impacts business scalability and sales efficiency. By strengthening distribution systems, improving field productivity, and leveraging automation, the Sales Development Manager contributes to sustained revenue growth and operational excellence.
It is ideal for professionals who enjoy strategy + execution roles with high ownership.
👤 Who Should Apply?
- Professionals with strong sales operations & distribution experience
- Candidates experienced in FMCG or OTC markets
- Individuals skilled in:
- Data analysis & KPI tracking
- Team capability building
- Automation tools (DMS/SFA)
- Leaders who can manage cross-functional stakeholders
📘 Preparation Guide
To succeed in securing this role, candidates should focus on:
-
Strengthen Core Concepts
- Distributor management models
- Route-to-market strategies
- Sales force effectiveness metrics
-
Practical Knowledge
- Hands-on exposure to:
- DMS (Distributor Management Systems)
- SFA tools
- CRM platforms
-
Analytical Skills
- Learn to interpret:
- Secondary sales data
- Productivity ratios
- Market coverage reports
-
Leadership Readiness
- Prepare examples of:
- Team handling
- Capability development
- Business impact achieved
-
Interview Preparation
- Be ready with case-based scenarios like:
- Expanding distribution in a new region
- Improving underperforming sales teams
- Implementing automation in legacy systems
💰 Salary Insight
While the exact salary is not disclosed, roles at this level in companies like Sun Pharmaceutical Industries Ltd typically offer:
- Competitive fixed salary
- Performance-linked incentives
- Leadership growth opportunities
- Corporate benefits & career progression
🔗 Important Links
🔍 Related Job
- 👉 Assistant Manager Sales (Adani): https://growinjob.com/job/assistant-manager-sales-west-adani-ahmedabad/
Explore another high-growth sales opportunity in a leading infrastructure group with strong market presence.
❓ Frequently Asked Questions (FAQ)
Q1. What is the role of a Sales Development Manager?
A Sales Development Manager improves sales processes, distribution systems, and team productivity to drive business growth.
Q2. Is FMCG experience mandatory?
Preferred but not strictly mandatory—OTC and consumer healthcare experience is also relevant.
Q3. What tools are important for this role?
DMS, SFA, CRM platforms, and data analytics tools.
Q4. What is the career growth path?
This role can lead to senior leadership positions in sales strategy, national sales, or business development.
🏁 Final Thoughts
The Sales Development Manager role at Sun Pharma is a powerful opportunity for professionals looking to step into a strategic leadership position in sales and distribution. With exposure to automation, analytics, and large-scale execution, this role offers both impact and career acceleration.
If you’re ready to lead transformation in sales operations and build scalable systems, this role is worth applying for.
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To apply for this job please visit careers.sunpharma.com.
