Aditya Birla Housing Finance Limited
Looking for a senior-level Lead Digital Marketing Job in Mumbai? Aditya Birla Housing Finance Limited is hiring an experienced digital marketing professional for its marketing team. This exciting opportunity under the Aditya Birla Group ecosystem is ideal for candidates with 7 to 9 years of relevant experience in digital marketing, paid advertising, SEO, social media campaigns, and analytics.
Apply online for Lead Digital Marketing Job in Mumbai before 22 October 2026 to avoid last-minute rush.
Lead Digital Marketing Job in Mumbai Overview
The Lead Digital Marketing Job in Mumbai at ABHFL is a strategic leadership role focused on building the digital framework for the brand, driving customer acquisition, managing performance marketing campaigns, improving SEO, and enhancing user experience across digital assets.
Lead Digital Marketing Job in Mumbai Summary
| Particulars | Details |
|---|---|
| Job Title | Lead – Digital Marketing |
| Reference No. | ABG103598 |
| Company | Aditya Birla Housing Finance Limited (ABHFL) |
| Parent Group | Aditya Birla Group |
| Department | Marketing |
| Industry | Financial Services |
| Function | Risk Management & Compliance |
| Location | Mumbai, Maharashtra, India |
| No. of Positions | 1 |
| Experience Required | 7 to 9 Years |
| Qualification | Postgraduate preferred / Graduate Diploma minimum |
| Posted On | 25 April 2026 |
| Last Date to Apply | 22 October 2026 |
| Application Mode | Online |
Lead Digital Marketing Job in Mumbai Responsibilities
The selected candidate will be responsible for managing digital assets, performance campaigns, and customer acquisition strategies.
Manage Digital Assets of the Brand
- Build and manage the digital portfolio and online assets of the brand.
- Enhance customer experience through digital tools and online portals.
- Design and implement Google Analytics tracking and reporting templates.
- Develop and supervise content marketing and SEO strategies.
- Oversee UI/UX of websites and campaign landing pages.
- Improve KPIs such as organic traffic, bounce rate, dwell time, and conversion rate.
Customer Acquisition Through Digital Channels
- Create digital marketing strategies and campaign roadmaps.
- Perform customer journey mapping through analytics.
- Launch paid advertisements on Google, Facebook, LinkedIn, and affiliate platforms.
- Improve cost efficiency and campaign performance.
- Track business impact of digital campaigns.
Social Media and Campaign Management
- Design social media strategies for engagement and traffic.
- Track and optimize campaigns for better ROI.
- Conduct sentiment analysis and improve communication strategies.
Cross-Sell and Upsell Campaigns
- Plan cross-sell and upsell strategies based on audience segmentation and customer needs.
- Identify internal cross-selling opportunities.
- Design lead flow and lead filtration processes.
Vendor Relationship Management
- Manage digital agencies, media planning agencies, and creative vendors.
- Handle vendor shortlisting and performance management.
Fraud Management
- Monitor digital channels and social listening platforms for fraud detection.
- Coordinate with internal teams for fraud control.
Lead Digital Marketing Job in Mumbai Requirements
Education Requirement
- Graduate Diploma is the minimum qualification.
- Postgraduate candidates are preferred.
Experience Requirement
- 7 to 9 years of relevant experience in digital marketing or advertising.
- Experience in BFSI, NBFC, Automobile, or Retail sectors is preferred.
Skill Requirement
Candidates should have:
- Digital Marketing expertise
- Social Media Marketing
- Online Marketing
- SEO knowledge
- Media planning knowledge
- Vendor management skills
- Strategic and logical thinking
- Crisis management ability
- Strong communication skills
- Networking skills
Lead Digital Marketing Job in Mumbai Important Dates
- Opening Date: 25 April 2026
- Closing Date: 22 October 2026
Candidates are advised to apply early to avoid last-minute rush.
About Aditya Birla Housing Finance Limited
Aditya Birla Housing Finance Limited is a leading housing finance company under the Aditya Birla Capital umbrella, offering home loans, loan against property, and financial solutions across India.
About the Lead Digital Marketing Role
This role focuses on digital growth, lead generation, performance marketing, SEO strategy, analytics, and campaign optimization to achieve business goals and improve customer acquisition.
Who Should Apply for Lead Digital Marketing Job in Mumbai
This role is ideal for:
- Senior digital marketing professionals
- Paid media experts
- SEO specialists
- Growth marketers
- Professionals from BFSI, NBFC, Retail, or Automobile sectors
- Candidates experienced in performance marketing and analytics
- Familiarize yourself with the job requirements.
https://abgcareers.peoplestrong.com/job/detail/ABG103598
https://careers.adityabirla.com/job-search/job-details/ABG103598
Preparation Guide for Lead Digital Marketing Job in Mumbai
To prepare for this role:
- Revise Google Ads, Meta Ads, and LinkedIn Ads concepts.
- Learn advanced SEO and Google Analytics 4 (GA4).
- Prepare case studies on campaign optimization and ROI improvement.
- Review UI/UX and landing page optimization concepts.
- Understand customer acquisition funnels and attribution models.
Salary Insight for Lead Digital Marketing Job in Mumbai
The official salary has not been disclosed. Based on current market trends in Mumbai, the expected salary may range from ₹18 LPA to ₹35 LPA+, depending on experience and negotiation.
Frequently Asked Questions About Lead Digital Marketing Job in Mumbai
What is the last date to apply for Lead Digital Marketing Job in Mumbai?
The last date to apply is 22 October 2026.
What is the reference number for the Lead Digital Marketing Job in Mumbai?
The reference number is ABG103598.
How much experience is required for Lead Digital Marketing Job in Mumbai?
Candidates need 7 to 9 years of relevant experience.
Is the Lead Digital Marketing Job in Mumbai a remote role?
No remote or work-from-home option has been mentioned.
Where is the Lead Digital Marketing Job in Mumbai located?
The job location is Mumbai, Maharashtra, India.
Key Takeaway
The Lead Digital Marketing Job in Mumbai at ABHFL is an excellent career opportunity for experienced digital marketing professionals seeking a leadership role in the BFSI sector. Candidates with expertise in paid advertising, SEO, analytics, and campaign management should apply early.
Related Job Opportunities
Content Writer Job in Mumbai
https://growinjob.com/job/content-writer-ryan-international-group-mumbai/
Explore Content Writer job opportunity in Mumbai with Ryan International Group.
Admissions Manager Job in Mumbai
https://growinjob.com/job/admissions-manager-ryan-international-group-mumbai/
Apply for Admissions Manager role in Mumbai with Ryan International Group.
JRF Recruitment 2026
https://growinjob.com/nit-rourkela-jrf-recruitment-2026/
Latest Junior Research Fellow recruitment updates at NIT Rourkela.
Career Advancement Coordinator Recruitment
https://growinjob.com/iift-corporate-relations-career-advancement-coordinator-recruitment-2026/
Apply for IIFT corporate relations and career advancement roles.
ALIMCO Recruitment 2026
https://growinjob.com/alimco-recruitment-2026/
Check latest ALIMCO recruitment opportunities.
SBI Lead Business Analyst Recruitment
https://growinjob.com/sbi-lead-business-analyst-recruitment-2026/
Explore SBI Lead Business Analyst career opportunity.
Important Disclaimer
GrowInJob.com is an independent knowledge sharing platform created for connecting talent to opportunity. We do not represent any employer organization, and we do not charge any fee for accessing our articles or guidance. Before applying, you should always read the complete official notification and instructions on the employer’s website and follow only the processes mentioned there. Please familiarize yourself with our detailed safety guidance here:
https://growinjob.com/home/disclaimer-fraud-alert/
It takes time and effort to study official documents and present them in summarized form for your benefit; if any error remains, we sincerely apologize and request you to inform us so that it can be corrected. For feedback, correction requests, or suspected fraud alerts related to our content, write to:
info@GrowInJob.com
To apply for this job please visit abgcareers.peoplestrong.com.
