Deputy Unit Manager – Customer Centricity Unit

Company: Bajaj Finance Ltd
Job ID: JR00205385
Location: Pune Corporate Office – Weikfield, Maharashtra
Experience Required: 3 – 5 Years
Posted On: 11 February 2026
Application Deadline: 11 February 2027

🏢 About Bajaj Finance Ltd

Bajaj Finance Ltd is one of India’s leading NBFCs, known for innovation in consumer lending, digital transformation, and customer-first financial solutions. The Customer Centricity Unit (CCU) plays a strategic role in enhancing discoverability, digital journeys, and intent-based growth across unsecured lending products.

🎯 Job Purpose

The Deputy Unit Manager – Customer Centricity Unit will drive customer-in discoverability outcomes for Unsecured Lending products by ensuring Bajaj Finance offerings are easily discoverable across digital channels. The role focuses on improving discovery traffic quality, reducing bounce/drop-offs, aligning product-intent journeys, and leveraging SEO, AI-intent signals, and analytics to optimize early-stage customer engagement.

🔑 Key Responsibilities

The Deputy Unit Manager will own discoverability performance for assigned unsecured lending products and customer journeys, ensuring high-quality, intent-driven traffic across web and app platforms. The role involves analyzing customer discovery behavior from origination to fulfilment, identifying intent mismatches, bounce points, drop-offs, and friction areas in early-stage journeys. You will collaborate closely with Web, SEO, and Business teams to strengthen keyword strategies, optimize landing pages, improve entry-point effectiveness, and ensure alignment between search intent and product offerings.

The position requires maintaining discoverability dashboards and MIS reports tracking traffic relevance, CTR, bounce rates, conversion assists, and early-stage engagement metrics. You will flag redundant or low-quality keywords, misleading content, intent mismatches, and confusing discovery paths, while recommending corrective actions including A/B testing for improved customer satisfaction. Additionally, the role involves evaluating AI-driven search behavior, understanding how AI engines rank BFL pages, analyzing quantity vs quality of AI-intent traffic, and ensuring that discovery mechanisms solve customer problems rather than simply matching keywords.

You will identify missed discoverability opportunities, prepare deep-dive analysis for stakeholders, contribute to discoverability frameworks within CCU, and support cross-channel alignment across SEO, web journeys, and app experiences. The role demands translating complex analytics into clear, actionable insights while influencing cross-functional teams without direct authority.

🎓 Qualifications

• Post Graduate qualification in Management, Business, Analytics, or related discipline
• Graduates with strong relevant experience in digital growth, analytics, or platform roles may also apply
• Certification in Digital Analytics / Google Analytics (GA4 preferred) is a strong advantage

💼 Required Experience

• 3–5 years of experience in digital growth, SEO, analytics, product, or platform roles
• Prior experience in Unsecured Lending is mandatory
• Hands-on experience with Web SEO teams on keyword strategy and landing page optimization
• Strong working knowledge of:
  • Google Analytics (GA4)
  • Google Search Console
  • SEO tools (SEMrush, Ahrefs, Screaming Frog or equivalents)
• Experience in BFSI / NBFC / large digital consumer platforms preferred

🧠 Key Competencies

• Strong customer-first and intent-driven mindset
• Data-led and structured problem-solving approach
• Ability to balance traffic volume vs traffic quality
• Skilled at interpreting early-stage digital journey behavior
• Strong stakeholder influencing and collaboration skills

🚀 Why Join?

• Work in a strategic digital transformation function
• Exposure to AI-intent SEO and advanced discoverability analytics
• High-impact role in unsecured lending growth
• Collaborative cross-functional environment

🔗 Apply Now

https://bflcareers.peoplestrong.com/job/detail/JR00205385

⚠ GrowInJob.com Disclaimer

GrowInJob.com is a job information platform that shares curated job opportunities sourced from official company career pages and publicly available listings. We do not charge any fee from candidates for job applications.

We are not a recruitment agency and do not conduct hiring processes. Candidates are strongly advised to verify job details and apply only through the official company website. GrowInJob.com is not responsible for any changes in job descriptions, eligibility criteria, deadlines, or hiring decisions made by the employer.

For complete disclaimer details, please visit:
👉 https://growinjob.com/disclaimer/