Area Growth Manager

📍 Vijayawada, Andhra Pradesh, India
🏢 Company: Parle Agro
🆔 Job ID: Job_85
🗓 Updated: 12 February 2026
💼 Experience: 3–5 Years
📄 Employment Type: Permanent
🏭 Industry: FMCG (General Trade)

Job Overview

Parle Agro, one of India’s leading beverage companies with a turnover of ₹8,500 Crore (2023), is hiring an Area Growth Manager for its Andhra Pradesh Sales division. The role is responsible for driving sales growth, expanding retail coverage, managing channel partners, and leading sales teams to achieve primary and secondary sales targets across Vijayawada and surrounding markets.

Key Responsibilities

The Area Growth Manager will develop and implement territory sales plans focused on expanding retailer coverage and strengthening distribution networks. The role involves managing channel partners and retail outlets to achieve primary and secondary sales targets while ensuring effective product visibility and in-store display practices. The candidate will appoint and manage channel partners and sales personnel to meet coverage and distribution objectives.

The position requires close monitoring of market trends, competitor activities, and consumer preferences to identify new growth opportunities. The manager will set market plans for Growth Officers and ensure systematic execution aligned with regional strategies.

In business development, the candidate will expand the customer base, support new product launches, ensure adequate stock availability, and execute approved market contact plans in coordination with the Regional Growth Manager (RGM).

The role also includes team leadership and performance management, where the manager will set clear monthly, weekly, and daily targets for Growth Officers, conduct regular review meetings, provide on-the-job training, and ensure timely recruitment of vacancies in coordination with Regional HR. Continuous coaching, structured reporting, and alignment with business goals will be key deliverables.

Education & Eligibility

• MBA preferred (Business Schools)
• Experience in FMCG industry, particularly General Trade
• 3–5 years (Overall 4–8 years preferred in FMCG sales & management)
• Age below 35 years

Key Skills & Competencies

• Strong sales and distribution management skills
• Team handling and leadership capabilities
• Excellent communication and negotiation skills
• Market analysis and competitor tracking
• Ability to implement structured sales strategies
• Stakeholder relationship management

Key Interactions

External: Retailers, Channel Partners
Internal: Regional HR, Accounts, SME, Sales Team

Location

Vijayawada, Andhra Pradesh, India

How to Apply

https://paplconnectplus.darwinbox.in/ms/candidatev2/main/careers/jobDetails/a687725d95f55d?from=all

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