Catch Foods
Overview – Area Sales Executive (Institutional Sales) Job
The Area Sales Executive (Institutional Sales) Job at Catch Foods is an excellent opportunity for experienced FMCG professionals seeking career growth in institutional sales within the food industry. This role focuses on expanding business across institutional clients such as hotels, restaurants, caterers, corporate kitchens, and bulk buyers while strengthening long-term customer relationships.
The position is open across Mumbai, Hyderabad, Guwahati, and Bangalore, and requires professionals with 5–9 years of experience in FMCG or food industry sales. Candidates with strong communication skills, understanding of local markets, and experience in managing institutional clients will find this role aligned with long-term career progression in sales and business development.
Summary – Area Sales Executive (Institutional Sales) Job
| Category | Details |
|---|---|
| Job Title | Area Sales Executive (Institutional Sales) |
| Company | Catch Foods |
| Department | Foods / Sales / Sales |
| Job Location | Mumbai, Hyderabad, Guwahati, Bangalore – India |
| Experience | 5–9 years |
| Industry | FMCG / Food Industry |
| Qualification | Graduate (MBA preferred) |
| Age Limit | 26 – 35 years |
| Employment Type | Full Time |
| Reporting To | Regional Sales Manager (RSM) |
| Application Status | Application currently live. Suggest applying early. |
| Official Website | https://catchfoods.com/portal-career/index.php/details/area-sales-executive-institutional-sales- |
Job Responsibilities – Area Sales Executive (Institutional Sales) Job
The Area Sales Executive (Institutional Sales) Job at Catch Foods requires professionals to drive institutional sales growth and strengthen the company’s market presence within the food industry.
Key responsibilities include:
- Promote the complete product portfolio to institutional sales customers in the assigned territory
- Expand market coverage through structured and proactive sales promotion activities
- Identify new institutional customers and develop new business opportunities
- Introduce new products to institutional buyers and generate demand
- Monitor credit cycles and ensure timely collection of outstanding payments as per company policy
- Collect and analyze relevant market intelligence and competitor information
- Submit timely MIS reports to reporting authority
- Maintain strong customer relationships to ensure retention and repeat business
- Coordinate effectively for resolution of customer grievances
- Build long-term partnerships with institutional clients
Requirements – Area Sales Executive (Institutional Sales) Job
Education Requirement
- Mandatory: Graduate in any discipline
- Preferred: MBA or postgraduate qualification in Sales, Marketing, or Management
Experience Requirement
- Minimum 5 years of experience in FMCG sales or food industry sales
- Experience handling institutional clients such as hotels, catering companies, distributors, and corporate buyers
- Knowledge of regional markets and customer segments
Skill Requirement
- Strong communication and interpersonal skills
- Good analytical skills for market evaluation and business planning
- Knowledge of MS Office applications (Excel, Word, PowerPoint)
- Understanding of local language of assigned territory
- Customer relationship management skills
- Ability to work within company sales policies and frameworks
Important Dates – Area Sales Executive (Institutional Sales) Job
| Event | Date |
|---|---|
| Opening Date | Not specified on employer career page |
| Closing Date | Not specified on employer career page |
| Application Status | Application currently live. Suggest applying early. |
About the Company – Catch Foods
Catch Foods is a reputed brand in the Indian FMCG industry, known for its high-quality spices, seasonings, and packaged food products. The company serves both retail and institutional customers through a strong distribution network across India.
Catch Foods focuses on innovation, quality assurance, and customer satisfaction, making it a trusted partner for professional kitchens, hospitality businesses, and bulk food buyers. The organization continues to expand its institutional presence through strategic sales initiatives and customer-centric solutions.
Role Description – Area Sales Executive (Institutional Sales) Job
The Area Sales Executive (Institutional Sales) Job at Catch Foods involves managing institutional customer relationships, identifying new sales opportunities, and supporting business expansion strategies. The role requires a balance of sales execution, relationship management, and market intelligence gathering.
Professionals working in this position collaborate closely with the Regional Sales Manager (RSM) and contribute to achieving territory sales targets through structured planning and execution.
Who Should Apply – Area Sales Executive (Institutional Sales) Job
You should apply if:
- You have relevant experience in FMCG sales or food industry sales
- You have handled institutional clients such as HoReCa customers
- You possess strong negotiation and relationship-building skills
- You are comfortable working in a target-driven sales environment
- You have knowledge of local markets in Mumbai, Hyderabad, Guwahati, or Bangalore
- You are seeking career advancement in institutional sales
Preparation Guide – Area Sales Executive (Institutional Sales) Job
To improve your chances of success:
- Review concepts related to FMCG distribution and institutional sales cycles
- Prepare examples of business development achievements and customer acquisition success
- Understand credit control processes and payment follow-up practices
- Study local market structure, competitors, and customer segments
- Prepare structured responses demonstrating achievement of sales targets
- Strengthen MS Office skills for reporting and analysis
Preparing practical examples related to client relationship management and revenue growth can improve interview performance.
Salary Insight – Area Sales Executive (Institutional Sales) Job
Salary for the Area Sales Executive (Institutional Sales) Job depends on experience level, territory responsibility, and previous performance in FMCG sales roles.
Estimated industry range:
- ₹5 LPA – ₹9 LPA (indicative range based on similar FMCG roles)
- Performance incentives may be offered based on sales targets
- Travel allowances and variable incentives may apply as per company policy
Actual compensation may vary depending on candidate profile and company compensation structure.
Frequently Asked Questions – Area Sales Executive (Institutional Sales) Job
What experience is required for the Area Sales Executive (Institutional Sales) Job?
Candidates should have a minimum of 5 years of experience in FMCG sales or food industry sales, preferably handling institutional clients.
What qualification is required for the Area Sales Executive (Institutional Sales) Job?
Graduation in any discipline is mandatory. MBA is preferred but not compulsory.
What types of clients are handled in institutional sales?
Institutional clients typically include hotels, restaurants, catering companies, corporate cafeterias, distributors, and bulk buyers.
Is knowledge of the local language important for this role?
Yes, knowledge of the local language of the assigned territory helps in effective customer communication and relationship management.
Is this a field-based sales role?
Yes, this role involves field visits, customer meetings, market analysis, and relationship management activities.
Key Takeaway – Area Sales Executive (Institutional Sales) Job
The Area Sales Executive (Institutional Sales) Job at Catch Foods offers strong career growth potential for experienced FMCG professionals. The role provides exposure to institutional sales strategy, client relationship management, and market expansion initiatives within the food industry.
Candidates meeting eligibility criteria are encouraged to apply early as the application is currently live.
Related Job Opportunities
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Area Sales Manager Job – Catch Foods
https://growinjob.com/job/area-sales-manager-catch-foods-multiple-locations/
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https://growinjob.com/job/product-manager-branded-products-emerging-markets-sun-pharma-mumbai/
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To apply for this job please visit catchfoods.com.
